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Hi Tracy,
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Thank you for the enjoyable conversation.
Please find our quote below. You can review it by simply scrolling down.
We look forward to working with you.
Best regards,
Eike
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Let me first give you an
overview of the project.
Project Overview
HR E-Z is developing a new HR tech platform focused on live chat and anonymous reporting. This product will sit under the HR E-Z umbrella but requires its own independent brand identity. The goal is to define a distinct and trustworthy brand that communicates confidentiality, inclusivity, and ease of use. In this proposal, we outline a comprehensive branding scope covering strategic positioning, visual identity, and a brand guidelines document. We also offer the option to extend our involvement into UX/UI advisory to help align branding with interface and product development.
How long will the process take?
Step 1: Kickoff Meeting
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Kickoff Meeting
Step 2: Project implementation
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Strategy & Positioning
We begin by defining the product’s core identity. Through collaborative working sessions, we’ll clarify the value proposition, and messaging principles. This also includes brand positioning and tone of voice. morgentau will develop a strategic foundation that speaks to the platform’s values of trust, security, and accessibility.
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Visual Identity
Based on the strategic direction, we will design the visual identity of the brand. This includes logo development, color palette, typography, and selecting an icon set that can be applied across both interface and marketing materials. The visual language will be modern and scalable, built to serve both digital product and promotional use cases.
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Brand Guidelines
We’ll deliver a structured brand guidelines document covering all visual and strategic components. The guidelines are built to support future design and development efforts. Optionally, we can contribute to UX and interface planning, providing brand-informed input on layouts, flows, and microcopy. This support can be offered as a one-time workshop or ongoing advisory.
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Step 3:
After the launch, we
won't leave you in the dark...
Post-Launch-Care.
As part of our package, we offer you the added benefit of two months of included website maintenance after launch.
During this period, our team will be available to provide ongoing support, ensuring that your website remains in optimal condition and addressing any issues that may arise, as well as updating content and images.
Now let's move on
to our pricing
Deliverables
- Brand Strategy & Positioning
- Definition of core value proposition and audience fit.
- Brand tone of voice, key messaging pillars, and narrative direction.
- Visual Identity Package
- Custom logo design, color palette, and typography system.
- Iconography and UI-oriented branding elements.
- Brand Guidelines Document
- A modular, scalable reference for applying the brand across digital and marketing contexts.
- Clear instructions for visual and verbal identity use.
- (Optional) UX & UI Advisory
- Workshop or light-touch collaboration on UX flows and interface tone.
- Support in aligning visual identity with product UI components.
- Pricing available upon request if this scope is activated.
$2,200
Total
$2,200
Words can hardly capture
what we can offer you.
We tried anyway
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A WOW-Experience
Clients are our Partners.
Unlimited Iterations
Relax and lie back
Creative-Agency
A SELECTION
OF OUR WORK
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I can certainly tell you a lot,
but I believe it's best our clients
speak for themselves.
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And more
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Excellent,
can we get started?
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Nach Unterschrift wird Ihnen das Angebot inklusive AGB für Ihre Unterlagen zugesendet.