Hi XX,

Branding Offer

Brand Strategy Development

• Mission, Vision, and Values: Comprehensive documentation outlining the core purpose, future aspirations, and guiding principles of XX. Delivered as a polished, text-based document.

• Brand Personality: A guide defining the brand’s tone, style, and emotional attributes to connect with the target audience.

• Ideal Client Profiles: Visual and textual representations of three key audience segments, including demographics, goals, challenges, and preferences.

• Communication Guidelines: A clear strategy document for consistent messaging across all platforms.

• Tone and Style Guide: A detailed reference for maintaining brand consistency in all written and visual communications.

Messaging & Positioning

• Market Positioning Strategy: A document outlining how XX differentiates itself from competitors and defines its place in the market.

• Tagline and Key Messaging: Concise and impactful messaging that encapsulates the brand’s value proposition, delivered as a written document with optional supporting visuals.

• Brand Voice: A guide that details how the brand speaks to its audience, including tone, language preferences, and stylistic principles.

Implementation

• Visual Brand Design Updates (if needed): Updates to visual elements of the brand, provided as graphic files and summarized in an optional presentation.

• Webflow Website Adjustments: Recommendations and proposals for website updates to align with the new branding (offered as a separate scope after completing branding).

Five-Week Roadmap with Four Workshops

Week 1: Preparation

• Kickoff meeting to discuss project goals, deliverables, and expectations.

• Competitor analysis and target audience research.

• Client questionnaire for gathering insights on mission, values, and audience.

• Preparation of materials and exercises for the workshops.

Deliverables:

• Initial research summary.

• Workshop preparation materials.

Week 2: Workshop 1 – Mission, Vision, and Market Positioning

• Collaborative workshop to define mission, vision, and values.

• Development of a market positioning strategy to establish differentiation.

• Refinement of drafts based on your feedback.

Deliverables:

• Mission, vision, and values document.

• Market positioning strategy document.

Week 3: Workshop 2 – Brand Personality and Brand Voice

• Workshop to define the brand personality and establish a consistent brand voice.

• Creation of a detailed personality guide and voice documentation.

• Revisions based on your input.

Deliverables:

• Brand personality guide.

• Brand voice documentation.

Week 4: Workshop 3 – Ideal Client Profiles and Key Messaging

• Development of detailed client profiles, focusing on audience needs and preferences.

• Collaborative crafting of tagline and key messaging for brand communication.

Deliverables:

• Ideal client profiles (visual and textual formats).

• Tagline and key messaging document.

Week 5: Workshop 4 – Refinements and Finalization

• Review of all branding elements and final adjustments.

• Discussion of visual brand design updates and next steps for Webflow adjustments.

• Handover of finalized branding package.

Deliverables:

• Complete branding package, including all documents created during the process.

• Optional visual brand updates (if applicable).